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Background
Our client is a large company in the public sector that plays an essential role in the animation of territories through its various businesses, particularly around logistics and last mile delivery. In this context, it has acquired a startup that has developed a marketplace solution for local authorities to facilitate access to e-commerce for local businesses.
Challenge
At the end of the first fiscal years, which enabled the subsidiary to develop its locations and significantly increase its number of retail customers, the Group's strategy department asked Keyrus Management to evaluate the size and potential of the market, to identify development opportunities and scenarios for its positioning.
Approach
Keyrus Management implemented a market study aimed at evaluating its size by crossing two complementary approaches by supply and demand: • Identification of market sizing parameters and modeling • Market modeling and 3-year projection based on macro-economic assumptions In parallel, we conducted a study of the competitive field in order to identify the elements of differentiation, the possible positioning of our client in the value chain and the strategic levers for accelerating growth.
Key results
Benefits
The Strategy Department has a reliable assessment of the size of the market and a supported vision of its evolution over the next five years, as well as an understanding of the competitive environment, growth drivers and relevant business models.
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